Managing claims manually can turn into a tedious process and lead to human error as volume grows. This causes rewards to go to the wrong claimants and slows down reward distribution too. This is where a consumer promotion platform helps to manage these processes.
Rewarding consumers through promotions attracts customers to buy your products. This increases sales and attracts new customers. Consumer promotions also foster long-term purchasing habits among new and existing customers.
Bain & Company found that rewards increase first-time customer acquisition by 22% for consumer-packaged goods (CPG) and contributed to a 20.7% sales uplift over 12 months.
However, this doesn’t mean you have to reward every single customer who buys the product. Before distributing rewards, brands need to:
In this guide, we compare seven consumer promotion platforms in Malaysia. We will look at what each platform does best and which types of campaigns they are most suitable for.
TL;DR: 4 Consumer Promotion Platforms In Malaysia For Contest Management
A consumer promotion platform helps to manage consumer promotion activities. The platform can support either end-to-end contest management or reward fulfilment.
The features vary depending on the platform. Some help to collect contest entries and verify claims. Some focus on rewards fulfilment. An end-to-end platform combines several of these functions in one solution.
For example, an FMCG brand running a cashback campaign may need a platform that handles:
Meanwhile, some promotion mechanics don’t need customers to submit a claim at all. For example, retailers like Watsons or Guardian may want to give all members a digital voucher for buying a certain product. They will only need a member ID at the point of purchase to confirm eligibility. So, the retailer may only need a platform that distributes and tracks the vouchers.
That’s why choosing a consumer promotion platform varies based on campaign mechanics and eligibility requirements.
There are a few factors that you need to check to see if you are choosing the right platform.
Look for these:
Check whether the platform supports how you want customers to join the promotion. Customers may need to submit a receipt, enter a lucky draw, or play instant-win games.
Based on your campaign mechanics, see if the platform can apply rules such as,
before allowing them to redeem the rewards.
Next, check if the platform supports the type of rewards you plan to offer and how you want to distribute them. Rewards can be cashbacks/cash payouts, digital vouchers, gift cards, and physical gifts or prizes.
Reward type and the fulfilment method are different. The table below shows an example:
| Reward type | Fulfilment/Payment method |
|---|---|
| RM20 cashback | Touch ‘n Go e-Wallet PIN |
| Gift card voucher | Voucher code sent via WhatsApp or email |
| Free product | Delivery/Self-collection at store |
Your consumer promotion cannot function without WhatsApp. It supports a consumer promotion in two ways:
You should be able to collect and manage every single receipt using the platform. This includes features like:
Your consumer promotion cannot function without WhatsApp in Malaysia. 7 out of 10 Malaysians prefer messaging a business over calling and emailing. It plays a role as the main channel between businesses and consumers in Malaysia.
It supports a consumer promotion in two ways:
Customers can enter a promotion through WhatsApp Flow. The entire contest participation takes place within WhatsApp. All they have to do is scan a QR code or click a link that leads to the contest WhatsApp number.
Customers may join through the campaign website, online form, mini-games, or other channels. However, WhatsApp plays the main role in handling communication for entry and payouts:
| Contest entry |
|
| Rewards and payouts |
|
Hence why a contest promotion platform must support WhatsApp.
Make sure the platform comes with an engine that:
Otherwise, your team is going to have to review the claims manually.
Look at how the platform validates claims against your campaign requirements. Some platforms use OCR or AI to extract information from receipts or invoices. But they may still need humans to approve or reject the submissions.
Predefined rules may include:
The platform should be able to detect and flag suspicious claims. This includes receipts, manipulated receipts, repeated participant details, and unusual submission patterns.
Automated fraud detection can identify fraud patterns that may be difficult to spot.
Before looking for a platform, consider whether your team wants to manage this campaign internally or have someone else manage it for you.
A contest management vendor can be a platform provider or a service provider.
Assess the technology provided and the level of contest management included. Two vendors may offer similar features but need different levels of involvement from your team.
A consumer promotion platform should provide reports on the contest performance. This includes:
It should also maintain an audit trail of claim activities. So you can track what happened to each submission throughout the promotion period.
Consumer promotion platforms can be designed to support different parts of a campaign. Some focus on entry collections. Others may focus on claim processing — like OCR extraction for verification. Some may also focus only on rewards fulfilment.
Below is a list of well-researched platforms. Each one helps you understand what they offer and how they fit your requirements.
ClaimNow is a Malaysian-based consumer promotion platform by Red Ant Technology. The platform combines campaign automation with managed campaign services. Brands can provide their campaign requirements; ClaimNow’s team configure and manages the campaign.
The platform routes submissions to the AI engine. Their AI-powered verification can:
The AI engine in ClaimNow will route the flagged claims out to humans for further review. The team will review and investigate before approving or rejecting the claims.
ClaimNow also manages participant support and campaign reporting. As for promotional mechanics, ClaimNow supports:
ClaimNow is suitable for brands that want to automate and process a high volume of claims. And for those who want to outsource the entire service.
Shopper+ offers contest development and fulfilment as one of their services. They manage both digital and conventional consumer promotions.
Participants can upload their receipts or invoices through a web form or WhatsApp. They extract and read submission details using OCR and AI readers. Their chatbot also provides support for:
Shopper+ suits brands that need to process submissions and provide participant support.
Pixalink helps businesses manage digital vouchers, loyalty points, and customer rewards. It supports voucher creation, distribution, redemption, and tracking.
The platform also comes with an AI receipt scanner. Customers can upload receipts and earn loyalty points based on their purchases.
Pixalink is suitable for consumer promotion that rewards right away. Or for brands without a loyalty app that want to reward their customers.
Its POS and e-commerce integrations can connect purchases with a loyalty program. Meanwhile, rewards and vouchers can be distributed and redeemed online.
This is suitable for rewarding customers without going through a separate claim-review process.
VContest is a platform that helps brands run interactive and gamified consumer contests. It supports campaign mechanics such as:
With this, participants can play and receive instant results. Rewards redemption, however, is limited to Basic. Professional and Business plans only.
VContest is self-service. So, you will need to run and support your consumer promotions in-house. The platform allows you to connect campaigns with Google Analytics and Meta Pixel.
This platform suits brands that want to operate their gamified promotions by themselves.
Vouchermatic is a Singapore-based platform available across many countries, including Malaysia. It is suitable for managing digital vouchers, rewards, gamification, and lucky draws. This platform allows brands to create, distribute, and track rewards from one system.
It supports different consumer promotion mechanics, including:
Vouchermatic also provides campaign dashboards and automation to reduce manual campaign work.
The right platform always depends on how your promotion works. Before deciding, consider these few factors for your campaign requirements:
Once you have decided your campaign mechanics, compare the consumer promotion platforms. This will help you decide on the most suitable platform for your contest.
For claim-based contest promotions, ClaimNow is one option to consider. The platform supports you from submission to reward fulfilment.
In summary, the right platform should fit your requirements and how you want to manage the campaign. No matter what consumer promotions campaign you run in Malaysia, choose a platform that has a secure and fast payout system.
If you want to use ClaimNow for your contest, share your campaign mechanics and requirements with our team. We will walk you through how ClaimNow can support the campaign.
The right platform depends on your campaign mechanics and requirements. First, consider how customers will take part. Then, decide how you will verify claims and distribute rewards. You should also decide whether to manage the campaign in-house or outsource it.
Platforms such as ClaimNow can manage the entire campaign process. This includes claim submission, verification, participant support, and reward payout. Other platforms may focus on specific areas. These can include voucher distribution, gamification, or reward fulfilment.
Yes. Some platforms use OCR to extract information from receipts. AI can then check the information against the campaign rules. Claims that need further review can be flagged for the campaign team.
Yes, depending on the platform. Automated claim processing can reduce manual work when submission volume increases. The system can process claims that meet the campaign rules. Claims that need more attention can be sent for human review.
This depends on the reward type and platform. Digital rewards can include cashback, e-wallet payouts, vouchers, or discount codes. Physical rewards may require delivery or collection.
A consumer promotion platform is usually used for a specific campaign period. Examples include cashback, lucky draws, gift-with-purchase, and other purchase-based promotions.
A loyalty platform rewards customers over a longer period. Customers are usually members of a loyalty program. They may earn points, vouchers, or other benefits from their purchases. Members may also receive extra perks or exclusive offers.
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